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Categories: News Room, Corporate News, Insider
TripAdvisor has embraced the Vacation Rental Market as a separate category of travel, marking a major milestone for the industry. ISI clients now have the distinct advantage of automatically marketing their properties through ISILink to one of the premier sites for travel, TripAdvisor.com as well as FlipKey.com - the “Top Vacation Rental Website for Travel” (as designated by Travel + Leisure Magazine). TripAdvisor and FlipKey attract 32 million monthly visitors, which increases ISILink’s online distribution capabilities to over 45 million potential travelers per month and helps you expand your visibility for bookings during these tough economic times.
Vacation Rentals on TripAdvisor are powered by FlipKey’s BookingSense marketing program, which lets you extend online bookings and guest inquiries directly to TripAdvisor and FlipKey. BookingSense for ISI clients went live on Tuesday and began generating reservations for ISI clients within hours. Instant Software is the first supplier of properties with real-time bookings available through FlipKey and is the only software company that offers an integrated guest review service with FlipKey.
Instant Software clients are encouraged to take advantage of this new opportunity to increase bookings and can do so through two different means:
Maximizing Your Promotion on TripAdvisor and FlipKey
The easiest and most economical way to maximize your promotion on FlipKey and TripAdvisor is to collect guest reviews through ISI’s free Guest Review service (powered by FlipKey’s industry renowned guest review management service). Collecting guest reviews through FlipKey allows you to leverage the powerful marketing benefits of guest reviews not only on TripAdvisor, but on your own website.
Research shows that recommendations from prior guests have a dramatic effect on booking conversions. According to Compete, Inc., 78% of vacationers say they are significantly more likely to book a vacation home if they can read reviews from past guests. TripAdvisor notes that hotel websites have doubled their conversion rates after incorporating guest reviews into their websites. Why? Because they remove the uncertainty and unpredictability often associated with a potential accommodation. In fact, many ISI clients who are already leveraging FlipKey’s Guest Review service are citing conversion rates of 50% of guests who have read their FlipKey reviews!
If you want to learn more about FlipKey and BookingSense or would like to get started, please contact your Instant Software Account Manager at 866 PHONE ISI (866-746-6347), or FlipKey directly at myreviews@flipkey.com or 1-877-FLIPKEY.
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