Social media has grown overnight. It was fed after midnight, and turned into a [marketing] monster before our eyes. But what exactly is the importance of social media to the vacation rental industry and travel?

Social media has become a valuable extension to any marketing program, big or small. As the social-networking phenomenon grows and evolves, property management companies sitting on the sidelines may be missing significant opportunities…and yes, even bookings.

In addition to a way to increase bookings, promote special rates and gain repeat guests, social networking is a direct resource to learn more about the vacation rental industry, its trends and best practices.

Aside from a smart way to market your property management company via today’s technology, social networking is a free way to promote and share information. Though just a few years old, the online social-marketing trend is rapidly evolving and gaining traction.

Instant Software has dedicated resources providing clients with more information, more often with a little help from social media. We have a constantly updated blog to share news, trends, statistics, and useful information pertaining to the vacation rental industry. In addition to the Instant Software Blog, you can also follow us on Twitter.

Read and Subscribe to our Blog: Instant Software Blog
Follow us on Twitter: @instantsoftware


Social Media Information gathered from TravelWeekly


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