Seascape Golf, Beach and Tennis Resort is located on over 300 acres and nestled on the eastern edge of Destin, Florida and the prestigious Beaches of South Walton in Northwest Florida's Gulf Coast. With almost forty years of vacation memories under its belt, Seascape is dawning on a new era of development including the recent additions of Ariel Dunes I and Ariel Dunes II towers in late 2006.
The first new buildings on the resort in a decade, the addition of 400 new condos to the market demanded aggressive marketing and an agile management team to manage the growth pains (and successes!). In the three years since the doors opened, Ariel Dunes has jumped to the top of consumer search terms and enjoys placement on one of the most efficient Destin Vacation Rental websites in the area - www.Seascape-Resort.com as well as www.ArielDunesResort.com. In 2006, online bookings had never been available on the resort and it was not until resort management purchased and successfully installed PropertyPlus and one of the first generations of Rezolution powered websites, that Seascape Resort obtained its first online booking.
Seascape-Resort.com website traffic has grown 71% since 2007 and is on pace to grow an additional 15% this year. In 2009, when the country was facing the worst economic times since the Great Depression, Seascape Resort increased their online bookings triple fold without spending one dime on pay-per-click keywords on any of the Search Engines. By utilizing the tools provided by Rezolution, now an Instant Software technology as well, and the diverse flexibility of PropertyPlus reports and rate engine, Seascape Resort is still gaining successes in the midst of economic turmoil.
Aside from an aggressive online marketing presence, Seascape Resort utilizes PropertyPlus to engage in Yield Management by anticipating consumer behavior and booking trends and discounting units at precisely the right moment, to the right guest and partnering with area Online Travel Agents and Instant Software Channel Partners. Corey Williams, the current Director of Rental Management, has been in the business for over 15 years and has a hands-on approach to his management style and focuses on building long term relationships with owners and guests. PropertyPlus and Rezolution has proven to be a seamless part of his every day routine to ensure that Seascape does not miss the opportunity to increase revenue to the company and their respective homeowners.