·         2009 Guest Arrivals.  These reports analyze advance booking windows and the year-to-year trends that shape 2009 profit and loss statements: guest reservations, revenue, and nights. 

·         2009 Bookings.  We also analyze 2009 booking activities, which influenced 2009 results and are the best measure of consumer booking trends going forward.

The attached report is the most useful and accurate resource for trends in the vacation rental market because Instant Software is the largest technology provider in the industry.  Our leadership position provides you with the greatest amount and broadest range of data available.

Another software company recently reported “national” trends.  While we commend them for their effort, we urge you to be careful making any conclusive business decisions based off of that report which only measures a small handful of industry data with a limited cross-section of client-types.   While there are similarities in the reports, that company reported markedly more volatile booking swings, different proportions of weekend arrivals, more 1-3 day stays, fewer 4-7 day stays, and a heavier balance toward short vs. longer advance booking windows. 

Moving forward, Instant Software will be making Monthly, Semi-Annual, and Annual Trend Reports available for Instant Software clients (Entech, PropertyPlus, First Resort, and V12.NET users).  If you are not currently an Instant Software client, and would like to receive these reports, please feel free to contact us at 866-746-6347 or Sales@InstantSoftware.com.

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