Search Engine Optimization (SEO) has been an ominous topic for Vacation Rental managers over the past few years, but Instant Software is dedicated to educating you in order to facilitate your Search Engine decisions and help you form responsible online relationships.
In simple terms, Search Engine Optimization is the steps you can take in order to help the various Search Engines (SERPs) to index your site better and gain more keyword rankings. There are four basic areas of Search Engine Optimization: Code, Meta Data, Content, and Links.
ISI Rezolution™ is the newest member of the Instant Software family, and enables Instant Software clients to have access to the Vacation Rental Industry’s most powerful, SEO friendly Website Solutions. Rezolution™ uses Google, Yahoo and Bing best practices in coding, data structure and site layout. The differences are in the details of the site structure, so Rezolution™ programmers ensure that every site has static URLs to ensure that every page is indexed, alt tags on photography to ensure that every photo is seen by the SERPs, an HTML based image rotator instead of Flash so that even your slideshows can be indexed by the search engines, and each website is hosted on its own unique IP address. The competition may offer colorful designs, but be wary of them giving you poorly coded products that are hosted on a shared IP address, often causing duplicate content issues and poorly ranked websites.
Meta Data refers to what you title each of your pages, the short description you want the search engines to use in search engine results and 4-6 keywords that are relevant to each particular page on your site. Not all of the Search Engines are created equal, so Google touts that it does not use Meta Descriptions or Meta Tags, however many of the other Search Engines do use these “old school” Meta entries so it is very important to make sure that your website does all of the latest and greatest without abandoning the foundation of Search Engine requirements. The Rezolution™ Content Management and Marketing Console allows you to access and update the Meta Data without needing a programmer, HTML skills or an IT staff in house.
Content is simple to control with Rezolution due to the tight integration with your current Instant Software Property Management software including First Resort, Entech, PropertyPlus and V12.NET. The majority of our data will pull through into your website with just one entry in your software platform of choice via the Vacation Rental Industry’s first and only Global Distribution System: ISILink. Property Descriptions, Photos and Rates are all controlled by you and are instantly updated across the ISILink Network and your Website in just a few simple clicks. No more double entries to manage, and the reliability of having all of your online information controlled by one source is an Industry standard that has yet to be met by any other software or online providers.
Links are truly seen by the Search Engines as “votes” for your website. Just like an election, the more “votes” you get – the higher you rank in the polls. In relation to the World Wide Web – the more links you acquire, the higher your site will rank on your keyword terms. There is a science to backlink strategies, but the most important factor to remember is that relevant links are the most powerful links. Every Rezolution™ client is provided monthly reporting on their Search Engine Placement and current links across all of the major SERPs.
With the addition of Rezolution™ to the ISI suite of technologies, you are privy to the most complete online and offline software package and part of the savviest community of Property Managers worldwide. Contact your ISI Business Consultant if you would like further information on Website Development or the Rezolution Website System.